Principles of
Bank Operation
BNKG 1303
Session 12 - Specialized Products and Services
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Lecture Notes:
 
It is important to understand that not all banks will offer all or even any of these 'Specialized Products and Services'. The decision to offer the services covered in this section are based on a number of factors - including the size of the organization - the marketplace it serves and competitors and their services. Most of these services are expensive initially to offer and make take years to make profitable. They also require an expertise - both education and experience - that not every bank can afford. Further - If your bank offer's these services - then you may be quite familiar with them - if your bank doesn't offer - you might well be less well informed.

Banks chose to offer - or not offer - these products based on their decisions that matches additional bank profits and client services as an offset to the additional risk inherent to these products. 

Trust Departments  As the name implies requires TRUST. Trusts - are a legal entity that is formed for some particular purpose that the Grantor (creator of the trust) has in mind - that he/she can't or doesn't want to handle. They place the responsibility of administering the trust on the Bank, Trustee, (not an individual) but the Bank - because they trust the Bank. to carry out their instructions in the trust document for the benefit of the Beneficiary
  This is not the place to get deeply involved with Trusts - but suffice it to say that they can involve a persons life work - an estate or more than one - and can be valued at a few hundred thousand or many millions of dollars.  It is clear to see, that because of the amount of money involved with a trust - that the administration of that trust is an area that requires the highest of ethical standards.
  Trust managers have a FIDUCIARY responsibility to the bank's clients. A fiduciary is a person or institution in whom you have placed trust and confidence. In this case it is the bank and it's Trust officers - whom the client entrusts with their life's estate. 

The Trust officers - are not only responsible for maintaining the clients estates - they are also responsible for the growth of those assets. This often involves investing in the Stock Market. This is a long term way of providing a hedge against inflation. On the other hand - since there is no guarantee that any investment will make money - there is a chance of loss - and perhaps significant. Since the Trust officers are responsible for making these investments - they are also held accountable to make 'prudent' investments - remembering that they are not investing their own money - but that of the bank's clients'.

Brokerage Services Brokerage - is the function of acting as a client's agent for the purchase and sale of investment products. Investment products include Stocks, Bonds, Mutual Funds, REIT (Real Estate Investment Trusts) - and other investment products.
  Financial institutions must be careful to adequately disclose that investment products are:
Not FDIC Insured, Not Guaranteed by the Institution or Government, and May Lose Principal!!!
 Financial Planning
Financial Planning is the key to living your chosen lifestyle in retirement.
 
Safe Deposit  This is a service that is offered by most banks - but not necessarily at all locations (particularly branch offices. The liability associated with Safe Deposit Boxes is one of the more challenging products that a bank can offer - in that - unlike ALL other services - the bank and/or bank employee has absolutely NO idea of the value of the objects stored in the Safe Deposit Box. Further, since there is no FDIC/NCUA insurance for what is stored - any loss might well cause great loss - or lengthy litigation.

If there is something missing from a Safe Deposit box - or if even a boxholder alleges a loss - the bank must be able to prove that their procedures would make it impossible for someone to gain access to the clients box. It becomes an issue of 'my word - against the bank's word'.

International Most of us are fairly familiar with the rules and regulations - and customs of business in the United States. To often, however, we have the mistaken impression that those same rules apply to other nations. Well, they DON'T. Regulations and customs of other countries are NOT based on ours. For example - the Constitution of the United States provides, among other things, that a person is "innocent of a crime until proven guilty - and that guilt must be proven "beyond a reasonable  doubt".

This is NOT true of many other countries - where the accused is 'guilty - unless they can prove themselves innocent - and often the guilt is based on a majority vote.

Insurance Products The Gramm Leach Bliley Act of 1999 allowed banks to own insurance agencies on an unrestricted basis. As with other products added to the financial institutions menu in resent years, this assisted the banking industry in meeting customer needs and providing for additonal 'one stop' shopping for customers.
It is very important to know understand that NONE of the products or services listed above are subject to FDIC/NCUA insurance of accounts. The bank accepts tremendous additional financial liability by offering these products - since they alone are responsible. Additionally, the actions of individual employees in these areas - may place them in a position of personal financial and legal liabilities.
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Chapter Notes:
 
Read through the text's discussion of a ''Trust" - and the relationship of the four parts of the trust

Consider the offering of Safe Deposit Boxes. What liabilities does a bank have? Unlike a checking or savings - or even investment accounts - the bank has NO idea of the value of what the customer stores inside their box. 

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ASSIGNMENT:

Investigate what array of products are available from your financial institution?

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  Please select and review one or more of the following questions for your learning experience.
 
 
What are the parties of a trust - including the liabilities of each to the other.
Discuss the services offered by your bank's Trust Department.
Discuss the things that you would want to consider - if you were responsible for making the decision for your bank to begin offering any of the services refered to in this chapter. 
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