Prerequisites to Enrolling Course Description Course Objectives Texts and Materials Hardware and Software

Grades and Weights Attendance Computers on Campus Tutoring Available on Campus SAC Policies

Prerequisites to Enrolling
There are no prerequisites to enroll in this Class.

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Course Description
This course is an introduction to the advertising principles, practices, and multimedia of persuasive communication. It establishes promotional strategies, goals, and objectives within budget constraints and regulatory agencies and creates a multi-media campaign based on research for a specific product or service.

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Course Objectives
By the time the student finishes this course, she or he should able to

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Texts and Materials
Thomas and Lane, Kleppner’s Advertising Procedures, 16 ed. Publisher: Prentice Hall Also, the internet is used to complete internet exercises.

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Hardware and Software
Students experiencing the least trouble in the past had equipment which met these minimum requirements:

• System with a Pentium II (two) or higher processor
• A 56k or faster modem
• Windows 95/98, NT operating system
• 64 mb RAM
• 15 mb free disk space
• Netscape 4 or Explorer 5 or above browser
• Access to the web through IDEA, World Net, Earthlink, Roadrunner, DSL, or other Internet service provider
• Mac or Linux users: equivalent of the above or better

Students who have accessed the Internet through AOL have experienced many technical difficulties.

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Grades and Weights
A = 90 – 100
B = 80 – 89
C = 70 – 79
D = 60 – 69
F = Below – 60

Review questions, Class participation, and Internet exercises15%
class project 10%
Phase Exams (3) 20% each 60%
Final Exam 15%
Total 100%

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Attendance
Attendance will be taken by your submission of class assignments each week. Missing two weeks class assignments may result in being dropped from the class. Also, I would students to participate in classroom discussions once a week.  For example, you may find something interesting to share with the class.  I will give you a time an date.

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• The Learning Resource Center at SAC is designed to help students find information. The staff members there are described as "Instructor/Librarians," and they welcome questions.
  • Students will see the computers section as soon as they enter the front entrance to the library.
  • They will need a formatted 3 1/2" diskette to copy or print information from the Internet.
  • The library entrance is on the second floor of the Moody Learning Center
    
    
• SLAC Lab in MLC 726 -- 3 1/2" Disk, a bill marked "Paid" for the current semester, and SAC ID required. (733-2106)

Tutoring
In addition to contacting the instructor, an Internet student may use the tutoring service on campus. Call the number given for hours.

SLAC Lab in MLC 726 -- the tutoring available covers many areas. Although the tutors accept walk-ins, people who call and set up a time get first priority. Also, tutors for certain classes are scheduled only certain hours, so it's best to call. A bill marked "Paid" for the current semester and SAC ID are required.
(733-2106)

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Some Important San Antonio College Policies

(Quotations are from the San Antonio College Catalog, 1998-1999.)

I. Absences -- "A student absent the equivalent of two weeks of instruction in a regular semester may be dropped by the instructor." Please consult the San Antonio College Catalog in general and Attendance above in particular.

II. Academic Dishonesty -- The full text of the policy may be found in the "Student Code of Conduct," which is on pages 52-60 in the San Antonio College Catalog. The text reads, in part: "Students found guilty of an act of academic dishonesty may be subject to:

(1) Academic penalty including one or more of the following when not inconsistent

a. A requirement to perform additional academic work not required of other students in the course

b. A reduction in grade

c. Assignment of a grade of "F" in the course.

(2) Corrective measures including any penalty which may be imposed in a student disciplinary hearing pursuant to this Code of Conduct.

III. Children on Campus -- "Students are urged not to bring children to either a class or a lab. Minors under the age of 12 must not be left unattended on campus." Individual instructors may include additional restrictions or waivers in the syllabi for their particular classrooms or labs.

IV. Principle of Equal Opportunity and ADA Statement for Students Requiring Special Accommodations -- San Antonio College does not discriminate on the basis of race, religion, color, national origin, sex, age, or disability with respect to access, employment programs, or services. Inquiries or complaints concerning these matters should be brought to the attention of: Director of Human Resources, Title IX Coordinator, (210) 208-8051. Address: Human Resources Department, 201 W. Sheridan, Bldg. A, San Antonio, Texas 78204.

For special accommodations or an alternate format, contact the San Antonio College DisABILITY Support Services, CAC 124, at 733-2347.

V. These and all other policies and procedures outlined in The San Antonio College Catalog and in The San Antonio College Student Handbook will be enforced in this course.