Overview of Marketing, Outreach and Recruitment (MOR) Undertakings
BACKGROUND: A thorough review of evaluative data was completed and analyzed in Summer of 1998. The results dictated that San Antonio College (SAC) needed to intensify its working relationships with inner-city schools and other entities within our community.
As a starting point, we surveyed high school counselors, students, teachers and others to determine how we could improve our services so that (a) the transition from high school to college could be facilitated for seniors, (b) a sound system of communication could be developed and maintained between area high schools and SAC, and (c) focus could be placed on activities that address assessed needs. By way of the feedback received, we were informed that certain things were crucial, namely:
* Our presence needed to be established
and maintained at area high schools
* Succinct orientation needed to be conducted
to explain the numerous educational programs
available at SAC
* Correct information needed to be provided
concerning all aspects of the admissions process
* Timely assistance needed to be rendered
to complete the Financial Aid Application
* SAC Counselors needed to continue to
provide course-placement advice; academic counseling;
guidance; and facts about
TASP (Texas Academic Skills Program) and other aspects of assessment
* SAC needed a more student-friendly
registration process
* All these services needed to be delivered
at times and places convenient to high school seniors,
counselors and parents.
This meant on-site at the high schools during weekday evenings, Saturday
mornings and other appropriate
times
SAC personnel took initial action in Fall 1998/Spring 1999 and proceeded to visit twenty-one (21) high schools and provided various student-support services. From among over twelve hundred (1200) students served, approximately six hundred (600) enrolled at SAC. Many others attended other colleges/universities.
UPDATE: SAC has gradually expanded its MOR activities. Following are twelve (12) Major Undertakings currently in place.
UNDERTAKING # 1: College Access Project for High School Seniors (CAPHSS).
Each of forty-four (44) Targeted High Schools are served on-site
with Transitioning Services provided by Mobile Teams comprised of
Faculty (Counselors), Professional Personnel, Classified Staff and Student
Workers. Transitioning Services include: outreach, contact,
follow-up, presentations, orientation, admissions and residency, financial
aid information, assessment, general guidance, course-placement advice,
academic and career counseling, need-based student-support services, registration,
bursar assistance - third party billing/on-site payment, and et cetera.
Faculty (Counselors) constitute the mainstay of the Workforce for Mobile
Teams coordinated by the CAPHSS. Much indispensable assistance is
provided by personnel from other departments including Counseling Department,
Academic Departments, Admissions and Records, TASP Office, Assessment Center
and Financial Aid Office.
Undertaking 1 Coordinator: Jon R. Anderson, X 2138
UNDERTAKING # 2: College Access Project for Corporate World/Business
Community (CAPCBC). Currently, the CAPCBC is working with twenty-four
(24) local corporations and business entities that have solid Employee
Tuition Assistance Programs and that promote educational opportunities
for their workers. Transitioning Services are provided by Mobile
Teams comprised of Faculty (Counselors), Professional Personnel, Classified
Staff and Student Workers. Transitioning Services include:
outreach, contact, follow-up, presentations, orientation, admissions and
residency, financial aid information, assessment, general guidance, course-placement
advice, academic and career counseling, need-based student-support services,
registration, bursar assistance - third party billing/on-site payment,
etc. Faculty (Counselors) constitute the mainstay of the Workforce
Mobile Teams coordinated by the CAPCBC. Much indispensable assistance
is provided by personnel from other departments including Counseling Department,
Academic Departments, Admissions and Records, TASP Office, Assessment Center
and Financial Aid Office.
Undertaking 2 Coordinator: Sara V. Samano, X 2341
UNDERTAKING # 3: San Antonio Prefreshmen Engineering Program (PREP).
Over one thousand (1000) students graduated last summer from PREP sponsored
by the University of Texas at San Antonio. Of those, approximately
five hundred ninety-eight (598) are seniors (class of 2003). We have
names, addresses and phone numbers of those students. Each year,
we develop an informative forum which includes refreshments/luncheon and
formally invite the five hundred ninety-eight (598) and their families
to the activity on-campus and encourage them to consider SAC.
Undertaking 3 Coordinator: Rosa Maria Gonzalez, X 2984
UNDERTAKING # 4: Young Women’s Conference/Young Men’s Conference.
Between 500 and 700 juniors/seniors primarily from inner-city schools and
alternative schools are be brought on-campus for a one-day conference.
Via motivational speakers, workshops, fellowship forums, refreshments/luncheon,
all activities are geared to promote class attendance, character development,
studenting skills, academic productivity, leadership development, self-esteem,
and career/higher education options. In 2002/2003, the event (19th
Annual Young Women's Conference/6th Annual Young Men's Conference) will
award over $140,000 in scholarships.
Undertaking 4 Coordinator: Dr. Mary Helen Vera, X 2299
UNDERTAKING # 5: San Antonio Education Partnership (SAEP). Official
partners include the City of San Antonio, Corporate/Business entities,
nine (9) area higher-education institutions, fifteen (15) inner-city high
schools within seven (7) districts. Overall, our Service Area (Bexar
County) contains fifteen (15) Independent School Districts totaling over
forty-four (44) different high schools. In addition, there are nine
(9) private schools. The SAEP guarantees a scholarship to college
to each eligible student from aforementioned fifteen (15) high schools.
To be eligible, each student must maintain a 95% attendance
from freshman through senior year, maintain an 80 grade point average during
the sophomore thru senior years and pass the state-mandated Texas Assessment
of Academic Skills (TAAS) test. SAC enrolls more SAEP students than
any other partnership institution. Therefore, the SAEP Campus-based
Initiative was developed to provide for SAEP students comprehensive, need-based
support-services.
Undertaking 5 Coordinator: Rosa Maria Gonzalez, X 2984
UNDERTAKING # 6: Summer Senior Program (SSP). Up until recently,
graduates from the San Antonio Independent School District (SAISD) could
not attend Summer Session I at SAC because their graduation date occurred
after Summer Session I began. The Dean of Evening, Weekend and Distance
Education and the Chairperson of the Government Department developed and
implemented a special summer session for them. The program was extremely
successful in providing access. Although the graduation date is no
longer a factor, the SSP has continued and has been enriched with several
improvements.
Undertaking 6 Coordinator: Jon R. Anderson, X 2138
UNDERTAKING # 7: Summer Enrichment Program - Center for Health Policy
Development. Approximately sixty (60) disadvantaged high school seniors
are encouraged to pursue health careers. The Summer Bridge Program
allows them to enroll, earn semester-hours, receive comprehensive student-support
services and plan for the subsequent Fall Semester.
Undertaking 7 Coordinator: Rosa Maria Gonzalez, X 2984
UNDERTAKING # 8: Special Populations Groups A (Market Segment for Women's
Center). Continuation of focus on community-based organizations that
encourage participants to pursue education. Emphasis is placed on
single parents, displaced homemakers, adult learners, welfare-to-work program
participants, GED graduates and others whose educational process has been
halted, delayed or interrupted by some circumstance. Services include
outreach, recruitment, transitioning services and other support services.
Undertaking 8 Coordinator: Dr. Mary Helen Vera, X 2299
UNDERTAKING # 9: Special Populations Groups B (Market Segment for disABILITY
Support Services). Continuation of focus on individuals who
receive educational benefits from agencies such as Texas Rehabilitation
Commission, State Commission for the Blind and San Antonio Independent
Living Services.
Undertaking 9 Coordinator: Maria T. Gomez, X 2350
UNDERTAKING # 10: Special Populations Groups C (Market Segment for Veterans'
Affairs). Continuation of focus on outreach, recruitment, transitioning
services and other support services for veterans and eligible dependents.
Undertaking 10 Coordinator: James M. DeMasi, X 2327
UNDERTAKING # 11: Special Populations Groups D (Market Segment for International
Students' Services). Continuation of focus on foreign students who
are here on visas such as F1 (Student Visa), H1 (Temporary Worker Visa),
K1 (Fiance of a U. S. Citizen Visa), and TN (Professional Under North American
Free Trade Agreement Visa) and et cetera. Services include outreach,
recruitment, transitioning services and other support services.
Undertaking 11 Coordinator: Suzanna Borawski, X 6057
UNDERTAKING # 12: Continuation of focus on applicable support services
for Distance Education students.
Director: Helen Torres, X 2145
NOTE: In addition to the twelve (12) Major Undertakings, SAC proactively and consistently participates in other outreach and recruiting endeavors such as:
* College Day/Night Programs sanctioned by Texas Association of Collegiate
Registrars and Admissions
Officers (TACRAO).
* Responds to numerous requests for information and/or services by
non-targeted high schools in Bexar and surrounding Counties.
* Other opportunities as they arise.
Updated 02/06/03