Ethics


Click here for information about codes of ethics around the world.
The journalist faces difficult decisions daily. Should I reveal this information? Who will it benefit; who will it harm? Many factors influence the decisions; some are in the journalist's control, others outside. A person's ethics may be built around three broad categories:

Absolutism holds a fixed set of principles or laws exists from which there should be no deviation. The absolutist journalist is concerned only with whether an event is newsworthy. Nothing newsworthy is ever withheld from the public.

Antinomianism rejects all rules and, in effect, all ethics. The term antinomian means "against law." This type of journalist might pose as someone other than a journalist to gather information, and he/she would not be bothered.

Situation ethics lies between the two extremes. In the broad sense, people always come first. The prevailing ethic in journalism is what John Stuart Mill call "utilitarianism," the greatest good for the greatest number. For instance, a story about a person convicted of DWI would embarrass the driver and the family. But most journalists would argue society needs to know about that driver and about how the courts are handling cases dealing with drunken drivers. It will have a positive long-term impact upon the community; thus, the greatest good for the greatest number.

However, all calls are not this black-and-white easy. Is it OK to accept a free lunch from a source? What about a junket to Disney World? Public perception is difficult to measure, rather like the difference between a person's reputation and his/her character. If the public perceives you as a "bad" person, all the talk in the world will not change that perception. Unfortunate, but true.


Decision Making and Ethical Perspectives on the News
See the Society of Professional Journalists Code of Ethics

See Radio-Television News Directors Association Code of Ethics

The following items are considered potentional ethical problems. Can you think of situations that would fit? Look for wording that would prevent these problems in any of the codes of ethics.

If you are confused, email me.

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1. Freebies or payola. You go to work for a radio station where the general manager tells you that advertising is just another form of news. So if one of the station's big advertisers has a special promotion, you should do a news story about it. What do you do?

Clear Channel, other broadcast giants targeted for promotions.

Several members of Congress have called for the federal government to investigate whether San Antonio-based Clear Channel Communications Inc. and other radio broadcast giants are violating payola laws.

Their comments follow a report in the Los Angeles Times disclosing that a coalition of record companies and artist unions were preparing to call for the Federal Communications Commission to probe questionable promotional practices in the music industry where middlmen pay radio stations for the exlusive right to pitch songs on behalf of record labels.

"What's happening here is a process that the record labels once thought helped facilitate getting airplay has now become so coercive and expensive . . . that they've finally decided to come forward publicly to expose a practice they participated in for a long time," said Rep. Howard Berman, D-Calif.

There has been a federal payola statute for 40 years that prohibits radio stations from accepting money for playing songs without disclosing that information to listeners. The payola laws were enacted after a scandal that exposed rock DJs taking money from record labels to play certain songs.

Seeking to distance themselves from airplay transactions, record labels began hiring independent promoters to pitch their songs to radio. But for years years record executives have privately acknowledged the soaring cost of paying promoters to sidestep the payola law. These promotions now cost the record labels an estimated $150 million a year, sources said.

Executives at Clear Channel denied any wrongdoing and said the record labels were using the broadcast giant as a scapegoat for their own problems.

The current promotion system followed another payola scandal in the late 1980s. Since then, independent promoters have hired former lFCC lawyers to help them sidestep the tit-for-tat rules of payola laws by paying broadcasters annual promotional fees they say are not tied to airplay of specific songs.

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2. Unnamed Sources - Here is another statement about confidential sources.

3. Plagiarism. Don't use someone else's work without credit.

A San Antonio Express-News staff writer for the SA Life section was fired Thursday after it was discovered a story published Wednesday under her byline had been plagiarized.

Thelma Garza, who became a reporter on the features staff in August 1995, was dismissed after editors confronted her about the plagiarism allegations. during a brief discussion, Garza acknowledged she had used a version of the story as it appeared in the St. Petersburg Times, whih she had read during a recent visit to Florida.

A Knight-Ridder editor recognized similarities between her story and one written by Joan Chrissos of the Miami Herald, which had been distributed via the Knight-Ridder/Tribune News Service and picked up by the St. Petersburg Times.

A comparison of the two articles clearly showed that Garza had taken her story almost verbatim and in its entirety from Chrissos' piece.

Check out stories and opinions about Jayson Blair, former reporter at the New York Times

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4. Secondary employment. If you work as a news reporter or editor, you should not moonlight for a politician.

The editor and publisher of a South Texas weekly is asking a bit too much of his readers.

He wants them to believe that he can run an independent newspaper and work for one of his sources at the same time.

Greg Wendorff, 46, editor and publisher of the Advance News-Journal in Pharr, has accepted a $40,000-a-year contract to handle publicity for the Pharr-San Juan-Alamo School District.

While there is nothing illegal in what Wendorff proposes to do, it presents a clear conflict of interest.

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5. Political involvement - This is a tough call.

By Gail Shister
Knight-Ridder

When anchors and reporters wear American flag pins and ribbons on the air, is it patriotism or bac journalism?

That's the question network news divisions have been grappling with since the terrorists attacks on New York and Washington Sept. 11.

ABC, CBS and NBC have no set policy, but discourage staffers from wearing patriotic symbols on camera. Such displays, they say, can damage their credibility as objective news sources.

Bob Steele, head of the ethics program at the Poynter Institute, a journalism think tank in St. Petersburg, Fla., says "it's exceptionally risky" for reporters to wear flags.

"Journalists should remain independent in both substance and symbolism. That doesn't mean we should throw away our beliefs, but we shouldn't wear them on our lapels."

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6. Entrapment

ST. LOUIS - AP - A grand jury is to decide whether a TV station broke the law by set. ting up a meeting between a male prostitute and a priest.

However, there's no doubt the station breached ethical standards, two journalism professors said. "Reporters are supposed to be observers, not participants, certainly not people who create or cause events to take place," said Michael Murray, director of mass communications at the University of Missouri-St. Louis.

KMOV said it was pursuing a story about sexual misconduct by priests and set up the hotel room meeting in hopes the priest would discuss sexual activity by other clergy.

The story never aired, and station management apologized.

"However, the fact that we did not air it does not absolve us from our responsibilities, and we deeply regret, and I apologize for, the errors in judgment," Francis Patrick Brady, president of Viacom's television group, said.

CORPUS CHRISTI -- A reporter for the Corpus Christi Caller-Times participated in a pollice sting by posing as a prostitute, leading to arrests, the newspaper's editor said.

Editor Libby Averyt said Venessa Santos-Garza acted in the undercover role with the knowledge of supervisors.

The newspaper's Web site Thursday revealed that Santos-Garza was present when police conducted a sting of johns Dec. 13 and was present for two arrests.

"We made a mistake in judgment, and it's why we have not and will not run a story with information gathered that day," Averyt said.

Caller-Times attorney Jorge C. Rangel said if Santos-Garza's testimony is necessary in court she will be prepared to testify.

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7. Checkbook Journalism.

Reader interest in celebrities and sensationalism has led to fierce competition between print and electronic news organizations. Click here for the controversy over Pvt. Jessica Lynch. Some tabloid newspapers and television shows pay individuals for their stories, whether those individuals are celebrities themselves or are connected to a sensational story. Witnesses and jury members in high profile court cases are pursued with offers of cash for their stories. Domestic staff and business associates of celebrities accept money to give their stories. Mainstream newspapers and television news divisions do not pay for stories. How does this practice of "checkbook journalism" affect the accuracy of news coverage? How does checkbook journalism affect the judicial system? How does it affect the reputation of legitimate newspapers and news programs? What are the First Amendment rights of individuals who sell their stories?

The most recent controversy about this ethical problem was with syndicated columnist Armstrong Williams. Click here to learn more about the problem.

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8. Lack of Fair Play -- Here is a statement about fair play in reporting.

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9. Pandering to morbid curiosity

See "Kid on a fence" and "Broken leg."

Barring images part of the job -- An editorial column from the San Antonio Express-News by Lynnell Burkett, editorial page editor.

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10. Invasion of Privacy

Look here for the story of Oliver "Billy" Sipple

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11. Using names of victims

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12. Contrived stories and

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13. manipulated photos

Who makes these important ethical decisions at the newspaper? Click here to see.

Click here for the First Amendment Handbook.© 1986, 1989, 1992, 1995, 1999 by The Reporters Committee for Freedom of the Press. All rights reserved. No part of this booklet may be reproduced in any form or by any means without the prior, written permission of the publisher.


Here are some situations to ponder:

Armstrong Williams, a "black, conservative" columnist, accepted $240,000 to slant his views on the No Child Left Behind Act last year. Here is his explanation for doing this in townhall.com How does this fit into the ethical considerations we have discussed?

Some specific tidbits from individual
newspapers' Code of Ethics


Sources and Reporters

The San Francisco Chronicle's code offers one of the clearest treatments on the always-thorny matter of dealing with sources that want confidentiality. It reads in part: A reporter who pledges confidentiality to a source must not violate that pledge. If the reporter is asked by an editor for the identity of a source, the reporter should advise the source of the editor's request. If the source wishes to withhold his or her identity from the editor, then the reporter and editor must decide whether or not to use the information even though the source's identity remains known only to the reporter.

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Editorial Independence

The Kansas City Star (Missouri) is one of the few papers in our survey to address possible tensions between the roles of the editorial and business sides of the paper. In its conflicts of interest section of the code of ethics, the policy reads: Maintain a clear line between advertising and news. We are especially inviting as targets of threats to remove advertising if we don't write positive stories. In cases of special sections produced by the editorial department, editors will exercise sole judgment over content.
White Plains' Journal News takes a more detailed approach in its "Standards of Professional Conduct" for news employees: Do not describe a person by race, religion, or ethnic background unless it is pertinent to the story. Do not quote racial, ethnic, or religious jokes or slurs unless essential to the story (they rarely will be). In descriptions of crime suspects, do not use racial or ethnic characterizations unless they are part of a fairly complete description of a fugitive suspect that could reasonably assist the public in helping police. Be especially sensitive to nuances of using any references that may be offensive to a minority group. If there are inoffensive alternatives, use them. Stories, illustrations, and photographs should be mainstreamed; that is, an effort should be made to include minority representation in routine ways so that our news coverage more accurately reflects the makeup of the communities we cover. Be wary of racial stereotyping in photographs.

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New Technology

The Journal Gazette (Fort Wayne, Indiana) is one of the few papers to even address matters of the Internet in its ethics policy: Apply our high standards for accuracy and attribution to anything you find using electronic services. Make certain a communication is genuine and information accurate before using it in a story.

Raleigh's News & Observer also addresses matters of ethics in the use of the Internet. Its section on plagiarism reads: Don't present other people's ideas or writing and pass them off as your own. With the explosion of the Internet, we have more access to more information from more sources, but we have to resist the temptation to use it without attribution. This policy is simple, and it's safe: Don't do it.

The Journal News of White Plains, New York, (formerly Gannett Suburban Newspapers) includes this in the section on fairness: Allegations against an individual often require a response. If the person cannot be reached, say so -- but only after a serious effort to get to the person has been made. Consider delaying publication, if possible, to reach the other side; if that is not possible, consider continuing to try to get to the person for an insert for later editions or for a follow-up story. If publication of a story has been delayed, additional efforts to get to persons unavailable at the time of writing should be considered.

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Enforcement

Of the 33 newspaper codes examined in a recent study at the Poynter Institute in Florida, many do not address enforcement. Of those that do, the treatment is usually brief and general. Many of the codes contain some reference to the fact that no code can anticipate all problems, suggesting the need for consultation with supervisors whenever a potential problem arises. However, few spell out a systematic process for airing a grievance or resolving a conflict.

The code of ethics of The Dallas Morning News (Texas) merely states that "violating some guidelines could result in disciplinary action or termination."

The News Journal in Wilmington, Delaware, is the most expansive in its treatment of enforcement of its code. It includes seven specific points, one of which speaks to an honor code concept: "It is the obligation of staff members to bring any violation of this code to the attention of the supervisor or the editor."



This is a service of the Department of Journalism-Photography at San Antonio College

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Updated July 7, 2004

Chester F. "Chet" Hunt and San Antonio College 2004.
San Antonio College is a college of the Alamo Community College District.