News values

News Values


Traditional criteria of news value are those journalists use to decide which sets of facts make up news stories and which stories are more newsworthy than others.

Audience
No two are alike. So, you will need to consider the demographics and psychographics of your readers, listeners or viewers to determine interests. San Antonio audience for either print or broadcast is a distinctive audience: Hispanic, Roman Cathholic, military, retirees, water issues, tourism, proximityto Mexico.

These considerations also must be made in the context of the day. The expression "a slow news day" has meaning. Or, if multiple important events occur on the same day, priorities must be set as to the coverage.

Impact
Numbers of people affected and how seriously it affects them. Also called magnitude and/or consequence.

Proximity
Nearness
Usually the event is bigger if it happens locally than if it happened miles away.

Timeliness
Today's news is stale tomorrow unless you update it with new information. Then, it has timeliness again. This is often an element to commemorate an anniversary of a newsworthy event such as the assassination of JFK or the recollections of D-Day.

Prominence
Celebrities, politicians, important people. A president's children suddenly become newsworthy upon the election of their father. Consider the Bush twins.

Novelty (Oddity or unusualness)
These are often short, snappy little stories that seemingly have no place in the news. They either cause people to smile or say, "Wow, I didn't know that" or "Gee, that's stupid." Consider these odd articles.

Conflict
A break in the normal routine, usually. Dog bites man is not news; man bites dog is news.

Disaster / progress
One person's progress may be another's disaster. For example, a new development over the Edwards Aquifer may be progress to developers but disaster for environmentalists.

Human interest or pathos
This requires more work on the reporter's part. It requires digging, often. More often, children, animals, old people and people overcoming adversity are worthy of coverage as human interest. Often, human interest stems from a natural disaster such as a hurricane or an earthquake; the story will center on people performing heroic rescues or people suffering as a result of the disaster.

Other contributing factors might be exceptional quality, future impact, shock value or titillation component.
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© Chester F. "Chet" Hunt and San Antonio College 2002.
San Antonio College is a college of the Alamo Community College District.