COMM Courses
COMM 1307
Introduction to Mass Communications
Prerequisite: None
Syllabus
This course is the study of the media by which entertainment and information messages are delivered. It develops an understanding of the interrelationship of the mass media in society and examines the influences governing the development of mass communication processes. It includes an overview of the mass media: their functions, structures, supports, and infuences.
COMM 1335
Survey of Radio/Television
Prerequisite: None
Syllabus
This course is the study of the development, regulation, economics, social impact, and industry practices in broadcasting and cable communication. It includes non-broadcast television, new technologies, and other communication systems.
COMM 1336
Television Production
Prerequisite or Concurrent Enrollment: COMM 1307
Syllabus
This course provides practical experience in the operation of television studio and control room equipment, including both pre-production and post-production needs.
COMM 2303
Audio/Radio Production
Prerequisite or Concurrent Enrollment: COMM 1307 and concurrent enrollment in RTVB 1150 Lab
Syllabus
This course introduces the concepts and techniques of sound reproduction, including the coordination and directing processes. The course provides hands-on experience with equipment, sound sources, and direction of talent.
COMM 2327
Principles of Advertising
Prerequisite: COMM 1307 or consent of instructor
Syllabus
This course explores the fundamentals of advertising including marketing theory and strategy, copy writing, design, and selection of media.
COMM 2332
Radio/Television News
Prerequisite: COMM 2303 and RTVB 1421
Syllabus
This course covers the preparation and analysis of news styles for the electronic media.
COMM 2339
Writing for Radio, Television and Film
Prerequisite: None
Syllabus
This course introduces basic script formats, terminology, and writing techniques, including the writing of commercials, public service announcements, promotions, news, documentary, and fictional materials.
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